Understanding what your site needs

Every e-commerce site has a different schema situation. Before scoping any project, we need to understand your platform, catalog size, and current implementation state.

What we can help with

01

Schema Audit

A point-in-time technical review of your entire structured data implementation. Delivered as a detailed report with categorized findings and prioritized recommendations. Suitable as a standalone engagement.

Learn about audits
02

Full Implementation

End-to-end schema markup development and deployment. We write all structured data, integrate with your platform templates, test thoroughly, and deploy to production. Covers all applicable schema types for your catalog.

Discuss your project
03

Remediation

You already have schema markup but it has errors, is incomplete, or is not producing rich results. We review the existing implementation, identify what needs fixing, and resolve the issues.

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04

Ongoing Monitoring

Structured data requires maintenance as your catalog changes, your platform updates, and Google's requirements evolve. Monthly monitoring with quarterly review and update cycles.

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E-commerce sites at different stages

Our work fits several different situations. Some clients come to us with no schema markup at all and want a complete implementation from scratch. Others have existing markup that is partially working but not producing all the rich results it should. Some have received a Google Search Console structured data warning and need it resolved quickly.

Platform does not limit who we work with. Catalog size does not either. We have worked on single-category boutique stores and large multi-category retailers with thousands of SKUs. The technical approach scales.

Situations we handle well

  • New store with no existing schema
  • Migrating to a new platform
  • Existing schema with validation errors
  • Rich results appearing inconsistently
  • Google Search Console rich result drops
  • Custom or headless storefront builds

What people ask before starting

Audit turnaround depends on catalog size and site complexity. A focused audit of a single-platform store with a defined catalog structure typically completes within five to seven business days. Larger sites with multiple integrations may take longer. We provide a specific timeline estimate after reviewing your site.

For an audit, we typically work from public-facing pages and do not require backend access. For implementation, we need access to your theme templates or code repository. The specific access required depends on your platform and deployment setup.

JSON-LD is the implementation method we use for all schema markup. It is injected as a script block and does not affect page rendering. The impact on page load metrics is negligible. We also keep schema blocks lean, including only properties that serve a purpose.

After deployment, Google needs to recrawl the pages before rich results appear. Crawl frequency varies by site authority and recency of updates. You can request indexing in Google Search Console to accelerate recrawling of specific pages. Rich results typically begin appearing within a few weeks of deployment for well-crawled sites.

Describe your situation and we will respond with next steps

No lengthy forms. Just tell us about your site, your platform, and what you are trying to accomplish.

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